Graphics, marketing, editorial
content and revenue development
strategies for print, web and
other digital media.

Remember, success means more work!

Project Planner

Filling this out before we start the proposal process will help us work together to plan your project more efficiently and effectively. Questions cover everything from scope and features to budget, schedule, and goals.

Contact:
Company:
Project Lead:
Title:
Physical Address:
Telephone(s):		Fax:
Email:		URL:

1. How would you define this project: (check one)
marketing and communications collateral (print materials)
online expansion of ongoing business
marketing and communications website for association
marketing and communications website for technology firm
content-based publishing site
sales/e-commerce site
adding benefits or revenue generating features to current site
overhaul of current website
Other (please explain:

2. What features/services do you think you'll need: (check all that apply)
1 = must have 2 = would like, but not critical for phase one 3 = possibly 4 = don't want
1	2	3	4	Identity
				Online Brand Extension
				Look and Feel of Site
				Logo Design
1	2	3	4	User Experience (Front-End)
				Information Architecture (navigation, organization, restructuring)
				Visual (Graphic) Design
				Content Development
				Chat or Discussion Areas
				Community-Building/Client Loyalty
				Transactions (catalog and shopping cart)
				Revenue Development & ROI strategy
				Search Engine/special scripting/member lists
				Localization/Globalization
				Other (describe: )
1	2	3	4	Technical (Back-End)
				Community Tool Development (message boards, chat, etc.)
				Advertising and Sponsor Management
				Traffic Logging and Analysis
				User Tracking (including cookies)
				Perl/Java or Application Development
				Site Coding & maintenance
				Web Hosting Recommendation/Assistance
				Database Design and Integration
				Commerce Engine
				Other (describe: )
1	2	3	4	Strategic
				Market Study
				Revenue Development Planning
				Release Strategy and Project Plan
				Brand Strategy
				Online Identity Guidelines
				Content and Editorial Strategy
				Community Model
				Commerce and Merchandising Plan
				Media Strategy
				Staffing Plan
1	2	3	4	Misc.
				Editorial Review
				Usability Testing
				Maintenance

---

Too busy? Here's a summary.  • Capabilities that match your business needs.
Familiarity with your business' issues.  • A portfolio of some of our work.
Contact us and tell us your needs

---

celebrating 25 years in Northern Virginia

Copyright 2002, Anson-Bowles & Associates, coyote@nanosite.com   •   Voice: 703.241.5583   •   Fax: 703.536.7295